No7 Beautifully Matte Foundation - Wheat

Expertly formulated to mattify skin and conceal imperfections and blemishes, this foundation is powered by a skin-mattifying blend of fine oil-absorbing powders. The formula glides effortlessly onto the skin, blurring the appearance of pores, with a velvety soft finish and no powdery flatness for a beautifully matte complexion that lasts for up to 16 hours. 
 
Skin-loving ingredients: 
Features a formula of fine oil-absorbing powders to control shine all day long and SPF 15 to help actively protect skin from damaging effects of the sun. Suitable for sensitive skin. 
 
Why you love it: 
90% agreed this product visibly reduced the appearance of my pores*
94% agreed this product concealed blemishes and imperfections on my skin* 
95% agreed this product gives an even coverage on my skin*
*based on 178 respondents 
 
Shade science: 
Developed with both extensive scientific and consumer research spanning over 3 years, our foundation shades have been formulated using Skin Expert™ technology, analyzed against 1.9m global skin tones. The result; a cleaner and brighter true-skin match. Coming soon in all 24 shades, this product has been specifically formulated to blend seamlessly into a range of skin tones.  

Better together:  
With make-up powered by No7 skin expertise, this mattifying foundation makes the perfect base for any make-up routine. We recommend using in harmony with color-correcting No7 Airbrush Away Color Balancing Primer, and a subtle, sun-kissed sweep of No7 Matte Bronzing Powder.